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Thug Life Concessions
Logo Design
Thug Life Concessions is a small-town food truck that operates primarily during the summer and at local community events. They approached me looking for a simple, stamp-style logo that would be bold and easy to apply to their trailer and shirts. The circular badge layout creates a strong, recognizable mark, while the illustration of a skeleton holding shaved ice highlights one of their most popular menu items. The final design gives the food truck a fun, memorable identity that stands out at busy summer events.
Logo Variants:
Typography:
The typeface is called RodFat which works really well with this design because of its bold, slightly retro feel that matches the gritty, edgy vibe of the skeleton graphic. The thickness and shape of the letters help everything feel strong and cohesive, while still being easy to read even with all the detail going on in the logo.
Applications:
RODFAT TWO - Regular
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